• Our mission
• Principal company goal

• What can we offer you ?
• Recognition of a company's aims

• Our areas of consultancy
• Our capabilities

• Examples of some of our clients

• International relations

My name is Michel ESTINGOY, I am the CEO of AXEL client.com, based in Toulouse, France. I would tell you: "my team is able to help your European operations with their marketing strategy".

We could provide different marketing tools which are suitable to business to business relations on an European basis.

For example, I would like to suggest a cost-effective and efficient communication strategy whose objectives are:

1. to reinforce client awareness about your services,
2. to reveal new potential markets and new prospects,
3. to create an interactive communication between your markets and your sales teams.

If you decide to invest in direct marketing tools, it is preferable to explore AOI scenarios.
Let’s have a look at a Newsletter and direct marketing tools.

What are the main benefits?
First of all, to reduce direct sales cost during the three main selling phases :

- identification of new clients,
- prequalification of prospects,
- negociating phase.

Secondly, to avoid wasting time during the selling process.
Thirdly, to be on time, when the decision process is going on.
To sum up, our solution focuses on one point, how to increase sales team productivity.

Let’s look at he sales process: identify prospects, collect information and appreciate potential need, present a solution adapted to clients problems, negotiate contracts to provide assistance and information, reply coupons. As you know a visit costs about $300. And $1500 more and sometimes much more to follow up, sign the contract.

With a newsletter you have in mind you could inform and create visibility that reduce the pre-sales process. With a subscription form you will collect names and appropriate information.
On the other hand, if you try to develop pan-european strategies, your corporate image will be strenghened if you adopt a pan-european communication policy. In that case, you need European tools with local adaptation.

Please, have in mind, we can produce a newsletter (and e-newsletters) with the European overview and customize national versions.
To achieve this, be sure AXEL client.com will put at your disposal an European and experienced team
In Great-Britain, France and Germany.
Do you need a newsletter ?